WELCOME TO OUR DREAM WORLD.

Founded in 2016, sunday forever is a direct -to- consumer
Lifestyle brand that blends fashion, fragrance, and lifestyle goods. Designed to combat the dreaded 'sunday scaries', the brand serves as a haven of cozy comfort, featuring an array of products from candles and apparel to jewelry. Our founder, ashli, after a 12-year stint in the beauty and fashion industry, created sunday forever to break free from the corporate world and build something truly delightful for customers.


Over the years, we've cultivated a tight- knit community of highly engaged followers, united by our shared commitment to quality, detail, and that extra touch of joy. At sunday forever, we don't just make nice things - we exist to delight. Ashli's hands- on approach, including her dedication to sharing behind-the-scenes glimpses of her life and business, has fostered a unique bond between our brand and customers.


Sunday forever is not just a brand, but a destination - the kindest corner of the internet, offering a dreamy, uplifting, and welcoming escape from the daily grind. The brand's ethos of personalized service, care, and authenticity is brought to life by our small, dedicated nyc-based team, responsible for packing and shipping every order. For a curated collection of cozy things that are crafted with an eye for quality and detail, sunday forever is your one-stop shop.


You deserve nice things.

  • Hi! I'm Ashli, founder of this little corner of the internet. I love making nice things, serving our customers, hanging out in nature and being a dog mom of 3.

    Follow Ashli on Instagram 
  • This is Ted, Wyatt and Kevin in line from oldest to youngest. Ted is the Head of Quality Control, Wyatt is our Warehouse Manager and Kevin is our lifelong intern.

    Follow @TedandWyattandKevin 
  • Here's a tiny glimpse of our Sunday Forever Studio, but there's way more behind the scenes action on our socials, so catch the good stuff there.

    Follow @SundayForever 
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